Analysing the Factors Affecting the Purchasing Decision Over Malaysian Batik Products

Malaysian batik is a highly purchased handicraft in comparison to other handicraft products. There has been a scarcity of previous studies in addressing the factors affecting the purchasing decision over the traditional textile, which is batik. Hence, this study aims to analyse the factors that affe...

Full description

Saved in:
Bibliographic Details
Main Authors: Simin, Ummihabibah, Abd Rahman, Nur Hidayah
Format: Article
Language:English
English
English
Published: CRC PRESS, ROUTLEDGE, TAYLORS & FRANCIS 2021
Subjects:
Online Access:http://irep.iium.edu.my/87218/1/BATIK.pdf
http://irep.iium.edu.my/87218/2/cover%20isbn.pdf
http://irep.iium.edu.my/87218/3/TABLE%20OF%20CONTENT.pdf
http://irep.iium.edu.my/87218/
Tags: Add Tag
No Tags, Be the first to tag this record!