Analysing the Factors Affecting the Purchasing Decision Over Malaysian Batik Products
Malaysian batik is a highly purchased handicraft in comparison to other handicraft products. There has been a scarcity of previous studies in addressing the factors affecting the purchasing decision over the traditional textile, which is batik. Hence, this study aims to analyse the factors that affe...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English English English |
| Published: |
CRC PRESS, ROUTLEDGE, TAYLORS & FRANCIS
2021
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/87218/1/BATIK.pdf http://irep.iium.edu.my/87218/2/cover%20isbn.pdf http://irep.iium.edu.my/87218/3/TABLE%20OF%20CONTENT.pdf http://irep.iium.edu.my/87218/ |
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