Consumers purchase intention of halal brand products in Bosnia and Herzegovina: extension version of theory planned behaviour

• Main Authors: Hodzic, Adan, Haque, A. K. M. Ahasanul, Muflih, Betania Kartika
• Format: Article
• Language: English
• Published: Inderscience Publishers 2020
• Subjects: BPH114 Consumption. Halal issues; BPH122 Consumption. Halal issues. Specific products. Food and drink; HF5001 Business. Business Administration
• Online Access: http://irep.iium.edu.my/87069/1/87069_Consumers%20purchase%20intention%20of%20halal%20brand.pdf; http://irep.iium.edu.my/87069/; https://www.inderscience.com/info/ingeneral/forthcoming.php?jcode=ijimb; https://www.inderscience.com/info/inarticle.php?artid=114398

This study aims to examine the factors related to the planned behavior theory which explaining the purchase intention and actual purchase behavior of the halal-branded products in Bosnia and Herzegovina. A quantitative method is used, and cross-sectional data are collected through a self adminis...