The effect of retail service quality on customer loyalty: the mediating role of customer satisfaction and trust

• 主要な著者: Haque, A. K. M. Ahasanul, Anwar, Naila, Moulan, Suharni, Abdullah, Kalthom, Tarofder, Arun Kumar
• フォーマット: 論文
• 言語: English; English
• 出版事項: Hampstead Psychological Associates 2020
• 主題: HF5428 Retail trade
• オンライン･アクセス: http://irep.iium.edu.my/86080/2/The%20Effect%20of%20Retail%20Service%20Quality%20on%20Customer%20Loyalty_%20The%20Mediating%20Role%20of%20Customer%20Satisfaction%20and%20Trust%20%E2%80%93%20International%20Journal%20of%20Psychosocial%20Rehabilitation.pdf; http://irep.iium.edu.my/86080/13/86080_The%20effect%20of%20retail%20service%20quality%20on%20customer%20loyalty.pdf; http://irep.iium.edu.my/86080/; https://www.psychosocial.com/article/PR261241/30123/

Intense competition within the retail industry made it vital to gain a clear understanding regarding the factors that affect customer loyalty towards retailers. It is utmost important for retailers to sustain their prominence through enhancing their base of loyal customers. Keeping this issue in min...