Antecedents of overall e-service quality and brand attachment in the banking industry
Purpose – The study aims to examine the impact of website design, e-fulfillment, e-service and e-security on overall e-service quality and its impact on brand attachment. Design/methodology/approach – Data of 425 respondents was collected from the internet banking industry users through an online su...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SEISENSE
2020
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/84219/1/84219_Antecedents%20of%20Overall%20E-service.pdf http://irep.iium.edu.my/84219/ https://journal.seisense.com/index.php/jom/article/view/451/128 |
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