Islamic brand personality and customer satisfaction: a conceptual study

• Main Authors: Jan, Muhammad Tahir, Perdana, Firdaus Fanny Putera
• Format: Conference or Workshop Item
• Language: English; English; English
• Published: 2018
• Subjects: HF5001 Business. Business Administration
• Online Access: http://irep.iium.edu.my/76543/1/76543_Islamic%20brand%20personality%20and%20customer%20satisfaction.pdf; http://irep.iium.edu.my/76543/2/Acceptance%20Letter%20-%20Conference%20in%20langkawi%20-%20Dec%202018.pdf; http://irep.iium.edu.my/76543/3/Registration%20Slip.pdf; http://irep.iium.edu.my/76543/

Brand personality plays an important role in affecting customer satisfaction. Muslim population is estimated to reach 30 percent of world’s population and it is considered as the fastest religion spreading in the world. To tap into this market, it is important to explore various aspects of business,...