Analyzing the push and pull travel motivation factor of youth tourist towards visiting Johor Bahru
Youth travellers are becoming an increasingly important market for tourism industry players. The trend of youth tourism is expected to rise up to 300 million travellers by 2020 and dominate one sixth of the global tourists’ market. The study has also identified that majority (70 percent) of young pe...
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Kulliyyah of Languages and Management, International Islamic University Malaysia, Pagoh
2019
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Online Access: | http://irep.iium.edu.my/78367/1/78367_Analyzing%20the%20push%20and%20pull%20travel%20motivation.pdf http://irep.iium.edu.my/78367/ https://drive.google.com/file/d/1eClXZKHZ-uCwlRLI8FSZyoMPUeY4FihK/view |
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my.iium.irep.783672020-07-10T08:00:27Z http://irep.iium.edu.my/78367/ Analyzing the push and pull travel motivation factor of youth tourist towards visiting Johor Bahru Mohd Erfino, Syamim Syauqi Md Sawari, Siti Salwa GV Recreation Leisure Youth travellers are becoming an increasingly important market for tourism industry players. The trend of youth tourism is expected to rise up to 300 million travellers by 2020 and dominate one sixth of the global tourists’ market. The study has also identified that majority (70 percent) of young people travel for specific purpose. The purpose of this study is to identify the major push and pull factor that influence the youth tourist by analyzing decision making process. The study adopted a questionnaire survey that determine their source of motivation to travel and involved youth travellers (mainly students from universities and other institutes) within the age of 15 to 30 years. The data will be analyzed using SPSS software by employing descriptive analysis and standard multiple regression. The findings of this study indicate that there are multiple major factors for young people when choosing their motivation to travel to a city in Malaysia. Further analysis shows that there are significant differences among several motivation factors when it comes to local and international youth traveler. The contribution of this study is its indication towards which factors influence city destination choice among youth which will further enable Malaysian cities to develop and promote more appropriate and satisfactory tourism products and services for their young visitors. Kulliyyah of Languages and Management, International Islamic University Malaysia, Pagoh 2019 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/78367/1/78367_Analyzing%20the%20push%20and%20pull%20travel%20motivation.pdf Mohd Erfino, Syamim Syauqi and Md Sawari, Siti Salwa (2019) Analyzing the push and pull travel motivation factor of youth tourist towards visiting Johor Bahru. In: 3rd International Language and Tourism Conference 2019 (ILTC 2019), 18 - 19 Oct 2019, Pagoh, Johor. https://drive.google.com/file/d/1eClXZKHZ-uCwlRLI8FSZyoMPUeY4FihK/view |
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GV Recreation Leisure Mohd Erfino, Syamim Syauqi Md Sawari, Siti Salwa Analyzing the push and pull travel motivation factor of youth tourist towards visiting Johor Bahru |
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Youth travellers are becoming an increasingly important market for tourism industry players. The trend of youth tourism is expected to rise up to 300 million travellers by 2020 and dominate one sixth of the global tourists’ market. The study has also identified that majority (70 percent) of young people travel for specific purpose. The purpose of this study is to identify the major push and pull factor that influence the youth tourist by analyzing decision making process. The study adopted a questionnaire survey that determine their source of motivation to travel and involved youth travellers (mainly students from universities and other institutes) within the age of 15 to 30 years. The data will be analyzed using SPSS software by employing descriptive analysis and standard multiple regression. The findings of this study indicate that there are multiple major factors for young people when choosing their motivation to travel to a city in Malaysia. Further analysis shows that there are significant differences among several motivation factors when it comes to local and international youth traveler. The contribution of this study is its indication towards which factors influence city destination choice among youth which will further enable Malaysian cities to develop and promote more appropriate and satisfactory tourism products and services for their young visitors. |
format |
Conference or Workshop Item |
author |
Mohd Erfino, Syamim Syauqi Md Sawari, Siti Salwa |
author_facet |
Mohd Erfino, Syamim Syauqi Md Sawari, Siti Salwa |
author_sort |
Mohd Erfino, Syamim Syauqi |
title |
Analyzing the push and pull travel motivation factor of youth tourist towards visiting Johor Bahru |
title_short |
Analyzing the push and pull travel motivation factor of youth tourist towards visiting Johor Bahru |
title_full |
Analyzing the push and pull travel motivation factor of youth tourist towards visiting Johor Bahru |
title_fullStr |
Analyzing the push and pull travel motivation factor of youth tourist towards visiting Johor Bahru |
title_full_unstemmed |
Analyzing the push and pull travel motivation factor of youth tourist towards visiting Johor Bahru |
title_sort |
analyzing the push and pull travel motivation factor of youth tourist towards visiting johor bahru |
publisher |
Kulliyyah of Languages and Management, International Islamic University Malaysia, Pagoh |
publishDate |
2019 |
url |
http://irep.iium.edu.my/78367/1/78367_Analyzing%20the%20push%20and%20pull%20travel%20motivation.pdf http://irep.iium.edu.my/78367/ https://drive.google.com/file/d/1eClXZKHZ-uCwlRLI8FSZyoMPUeY4FihK/view |
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1672610154775838720 |
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13.18916 |