Analyzing the push and pull travel motivation factor of youth tourist towards visiting Johor Bahru

• Main Authors: Mohd Erfino, Syamim Syauqi, Md Sawari, Siti Salwa
• Format: Conference or Workshop Item
• Language: English
• Published: Kulliyyah of Languages and Management, International Islamic University Malaysia, Pagoh 2019
• Subjects: GV Recreation Leisure
• Online Access: http://irep.iium.edu.my/78367/1/78367_Analyzing%20the%20push%20and%20pull%20travel%20motivation.pdf; http://irep.iium.edu.my/78367/; https://drive.google.com/file/d/1eClXZKHZ-uCwlRLI8FSZyoMPUeY4FihK/view

Youth travellers are becoming an increasingly important market for tourism industry players. The trend of youth tourism is expected to rise up to 300 million travellers by 2020 and dominate one sixth of the global tourists’ market. The study has also identified that majority (70 percent) of young pe...