The impact of negative e-WOM on consumers’ purchase intention: The Malaysian context

• Main Authors: Haque, A. K. M. Ahasanul, Rahman, Moshiur Mohammad, Kabir, SMH, Abdullah, Shakif
• 格式: Conference or Workshop Item
• 語言: English; English
• 出版: 2019
• 主題: HF5001 Business. Business Administration; HF5437 Purchasing. Selling. Sales personnel. Sales executives
• 在線閱讀: http://irep.iium.edu.my/78055/18/78055%20%20%20%20%20%20The%20Impact%20of%20Negative%20e-WOM%20%20abstract.pdf; http://irep.iium.edu.my/78055/16/78055%20proceeding.pdf; http://irep.iium.edu.my/78055/

The impact of negative eWOM about certain products on consumers is remarkable. This research is aiming to answer the impact of negative eWOM whether negative eWOM has any specific motives and how it effects over consumers’ purchase intention. A quantitative approach will be employed while questio...