Malays consumer racism ethnocentrism and animosity
The purpose of this research is to examine the effects of three exogenous constructs; consumer racism, ethnic-based consumer ethnocentrism and ethnic-based consumer animosity towards Malay consumers' product judgement and willingness to buy Chinese products. First, this chapter discusses the re...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | 圖書 |
| 語言: | English |
| 出版: |
IIUM Press, International Islamic University Malaysia
2017
|
| 主題: | |
| 在線閱讀: | http://irep.iium.edu.my/74975/1/74975_Malays%20consumer%20racism%20ethnocentrim%20and%20animosity.pdf http://irep.iium.edu.my/74975/ |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|