Malays consumer racism ethnocentrism and animosity
The purpose of this research is to examine the effects of three exogenous constructs; consumer racism, ethnic-based consumer ethnocentrism and ethnic-based consumer animosity towards Malay consumers' product judgement and willingness to buy Chinese products. First, this chapter discusses the re...
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| 第一著者: | |
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| フォーマット: | 図書 |
| 言語: | English |
| 出版事項: |
IIUM Press, International Islamic University Malaysia
2017
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| 主題: | |
| オンライン･アクセス: | http://irep.iium.edu.my/74975/1/74975_Malays%20consumer%20racism%20ethnocentrim%20and%20animosity.pdf http://irep.iium.edu.my/74975/ |
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