Factors influencing consumers’ intention to purchase products advertised on Facebook
The aim of this study is to investigate the factors that influence consumers’ intention to purchase products advertised on Facebook. Facebook is a popular social media platform that is used by many including Malaysian. Users are also exposed to the numerous number of advertisements on Facebook. B...
محفوظ في:
المؤلفون الرئيسيون: | , |
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التنسيق: | Conference or Workshop Item |
اللغة: | English English |
منشور في: |
2018
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الموضوعات: | |
الوصول للمادة أونلاين: | http://irep.iium.edu.my/68450/1/68450_Factors%20Influencing%20Consumers%E2%80%99%20Intention%20-%20abstract.pdf http://irep.iium.edu.my/68450/2/68450_Factors%20Influencing%20Consumers%E2%80%99%20Intention.pdf http://irep.iium.edu.my/68450/ http://www.utm.my/asia/files/2018/06/2018-05-07-AIMC-2018-EBM.pdf |
الوسوم: |
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الانترنت
http://irep.iium.edu.my/68450/1/68450_Factors%20Influencing%20Consumers%E2%80%99%20Intention%20-%20abstract.pdfhttp://irep.iium.edu.my/68450/2/68450_Factors%20Influencing%20Consumers%E2%80%99%20Intention.pdf
http://irep.iium.edu.my/68450/
http://www.utm.my/asia/files/2018/06/2018-05-07-AIMC-2018-EBM.pdf