Factors influencing consumers’ intention to purchase products advertised on Facebook

• Main Authors: Mert, Hasinat, Wan Jusoh, Wan Jamaliah
• Format: Conference or Workshop Item
• Language: English; English
• Published: 2018
• Subjects: HF5410 Marketing. Distribution of products
• Online Access: http://irep.iium.edu.my/68450/1/68450_Factors%20Influencing%20Consumers%E2%80%99%20Intention%20-%20abstract.pdf; http://irep.iium.edu.my/68450/2/68450_Factors%20Influencing%20Consumers%E2%80%99%20Intention.pdf; http://irep.iium.edu.my/68450/; http://www.utm.my/asia/files/2018/06/2018-05-07-AIMC-2018-EBM.pdf

The aim of this study is to investigate the factors that influence consumers’ intention to purchase products advertised on Facebook. Facebook is a popular social media platform that is used by many including Malaysian. Users are also exposed to the numerous number of advertisements on Facebook. B...