Factors influencing consumers’ willingness to purchase genetically modified organism (GMO) food products in Klang Valley, Malaysia

• Main Authors: Uddin, Mohi, Islam, Mohd Aminul, Hossin, M.M Ismail
• 格式: Article
• 語言: English
• 出版: Scholars Middle East Publishers 2018
• 主題: HF5410 Marketing. Distribution of products
• 在線閱讀: http://irep.iium.edu.my/69583/1/Published_SJBMS-GMO.pdf; http://irep.iium.edu.my/69583/; https://scholarsmepub.com/wp-content/uploads/2019/01/SJBMS-312-1324-1337.pdf

The results of the survey showed that consumers generally know (53.3%) what genetically modified organisms (GMOs) are, but they do not have enough information about the genetic modification process. The main concerns of consumers about GMO foods are their carcinogenic effects to human. The usage of...