A research framework of the halal certification role in purchase intention of Muslim consumers on the food products from Muslim majority countries in the Middle East and North Africa

The objective of this paper is to uncover the role of Halal certification in the purchase intention of Muslim consumers on food products from Muslim majority countries in the Middle East and North Africa. There is a certain belief that all the food products from the mentioned region are assumed H...

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Main Authors: Perdana, Firdaus Fanny Putera, Jan, Muhammad Tahir, Altunişik, Remzi, Jaswir, Irwandi, Kartika, Betania
格式: Article
语言:English
出版: International Journal of Modern Trends in Business Research 2018
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在线阅读:http://irep.iium.edu.my/67597/1/Paper%20with%20Firdaus%20-%2031%20july%202018.pdf
http://irep.iium.edu.my/67597/
http://www.ijmtbr.com/PDF/IJMTBR-2018-02-06-03.pdf
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