The role of Halal certification on purchase intention towards food products from MENA countries: a SEM study

• Main Authors: Perdana, Firdaus Fanny Putera, Jan, Muhammad Tahir, Altunişik, Remzi, Jaswir, Irwandi, Muflih, Betania Kartika
• Format: Article
• Language: English
• Published: BI Institute 2019
• Subjects: BPH Islamic Economics; H Social Sciences (General); TP368 Food processing and manufacture
• Online Access: http://irep.iium.edu.my/80044/1/80044_The%20role%20of%20halal%20certification.pdf; http://irep.iium.edu.my/80044/; https://jimf-bi.org/index.php/JIMF/article/view/1048/742; https://doi.org/10.21098/jimf.v5i1.1048

Kullu Halal (all Halal) is a concept that is highly applied in the Middle Eastern and North African (MENA) region as the majority of the population is Muslim. Many products from non-Muslim countries are also exported to the MENA countries and some of them are exposed to animal-based ingredients. Hal...