A research framework of the halal certification role in purchase intention of Muslim consumers on the food products from Muslim majority countries in the Middle East and North Africa

• Main Authors: Perdana, Firdaus Fanny Putera, Jan, Muhammad Tahir, Altunişik, Remzi, Jaswir, Irwandi, Kartika, Betania
• Format: Article
• Language: English
• Published: International Journal of Modern Trends in Business Research 2018
• Subjects: HF5001 Business. Business Administration
• Online Access: http://irep.iium.edu.my/67597/1/Paper%20with%20Firdaus%20-%2031%20july%202018.pdf; http://irep.iium.edu.my/67597/; http://www.ijmtbr.com/PDF/IJMTBR-2018-02-06-03.pdf

The objective of this paper is to uncover the role of Halal certification in the purchase intention of Muslim consumers on food products from Muslim majority countries in the Middle East and North Africa. There is a certain belief that all the food products from the mentioned region are assumed H...