Usage and satisfaction of WhatsApp messenger application on Smartphone among IIUM students
The purpose of this paper is to gauge the usage of WhatsApp messenger application on motivation, perception, attitude, behaviour and satisfaction among students and to find out the reasons for using such application on their smartphone. A quantitative research design is employed, using survey method...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/67254/1/ISMEC2018%20-%20program%20book%2031102018.pdf http://irep.iium.edu.my/67254/8/67254_Usage%20and%20Satisfaction%20of%20WhatsApp%20Messenger.pdf http://irep.iium.edu.my/67254/ https://iiummediacomm.wixsite.com/ismec2018 |
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