Antecedents to willingness to boycott among Malaysian Muslims

• Main Authors: Abdul Latif, Samshul Amry, Abdul Talib, Asmat Nizam
• 格式: Book Chapter
• 語言: English
• 出版: IGI Global 2015
• 主題: HB126.4 Islamic Economics; HF Commerce; HF5001 Business. Business Administration; HF5410 Marketing. Distribution of products
• 在線閱讀: http://irep.iium.edu.my/64596/13/64596%20Antecedents%20to%20Willingness.pdf; http://irep.iium.edu.my/64596/; https://www.igi-global.com/chapter/antecedents-to-willingness-to-boycotts-among-malaysian-muslims/114730

This chapter examines the motivations and willingness to boycott of Malaysian Muslim consumers. Based on an ongoing boycott incited by the Palestinian-Israeli conflict in the Middle East, the boycott movement targets American-originated firms operating in Malaysia. To examine the factors, two firms...