Antecedents to willingness to boycott among Malaysian Muslims
This chapter examines the motivations and willingness to boycott of Malaysian Muslim consumers. Based on an ongoing boycott incited by the Palestinian-Israeli conflict in the Middle East, the boycott movement targets American-originated firms operating in Malaysia. To examine the factors, two firms...
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主要な著者: | , |
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フォーマット: | 図書の章 |
言語: | English |
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IGI Global
2015
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オンライン・アクセス: | http://irep.iium.edu.my/64596/13/64596%20Antecedents%20to%20Willingness.pdf http://irep.iium.edu.my/64596/ https://www.igi-global.com/chapter/antecedents-to-willingness-to-boycotts-among-malaysian-muslims/114730 |
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