MyRental4U for landlords and tenants: Enhanced conceptual business model
This paper proposes a conceptual solution to help people to overcome the communication problem among landlords and tenants by providing them an effective application through mobile application-based platform “MyRental4U”. “MyRental4U” is a business model which provides a digital platform for tenants...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Publish Journal
2018
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/64236/1/IJCSITR_April18_MyRental4U_Landlords_Tenants.pdf http://irep.iium.edu.my/64236/ http://www.researchpublish.com/journal/IJCSITR/Issue-2-April-2018-June-2018/0 |
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| Summary: | This paper proposes a conceptual solution to help people to overcome the communication problem among landlords and tenants by providing them an effective application through mobile application-based platform “MyRental4U”. “MyRental4U” is a business model which provides a digital platform for tenants to communicate with their landlords without meeting them face to face. “MyRental4U” also provides the opportunity for landlord by providing them a platform to maintain their business to the customers. Nine blocks of Business Model Canvas (BMC) framework, Literature Review, strategy canvas, value proposition design canvas (VPC), environmental map and conducting interview/survey with potential customers to validate BMC/VPC have been used as the methodologies for this paper. |
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