Protection for intangible cultural heritage as a viable tourist product: Malaysia as a case study

• Main Authors: Nublan Zaky, Sharafina Zaky, Abdul Ghani Azmi, Ida Madieha
• Format: Article
• Language: English; English; English
• Published: The Malaysian Consumer and Family Economics Association 2017
• Subjects: GV Recreation Leisure; K Law (General); KPG Malaysia
• Online Access: http://irep.iium.edu.my/62284/1/62284_Protection%20for%20intangible%20cultural.pdf; http://irep.iium.edu.my/62284/6/62284_MACJCFE%20vol20%28S1%29%202017%20TOC.pdf; http://irep.iium.edu.my/62284/11/62284_Protection%20for%20intangible%20cultural%20heritage%20as%20a%20Viable%20Tourist%20Product_scopus.pdf; http://irep.iium.edu.my/62284/; http://www.majcafe.com/2018/07/30/vol-20-2017-edition-2/

The realization of the importance of intangible cultural heritage (ICH) has led governments around the world to protect these resources in order to promote tourism. Malaysia, in this respect, is not exceptional. Having ratified the UNESCO Convention for the Safeguarding of the Intangible Cultural He...