A model of Islamic tourism towards religious motivation and tourist satisfaction in Malaysia

• Main Authors: Haque, A. K. M. Ahasanul, Momen, Abdul
• Format: Book Chapter
• Language: English; English
• Published: Springer Singapore 2017
• Subjects: GV Recreation Leisure; H61.8 Communication of information
• Online Access: http://irep.iium.edu.my/59497/1/59497_A%20Model%20of%20Islamic%20Tourism%20towards%20Religious.pdf; http://irep.iium.edu.my/59497/2/59497_A%20Model%20of%20Islamic%20Tourism%20towards%20Religious_SCOPUS.pdf; http://irep.iium.edu.my/59497/; https://link.springer.com/chapter/10.1007/978-981-10-4190-7_13

Abstract The aim of this chapter is to explore the roles of religious motivation in the relationship between tourists' antecedents and their destination and satisfaction , and to provide some guidelines to aid tourism professionals in developing and implementing the niche strategy of Islamic tourism for the advancement of the tourism industry of a country such as Malaysia. In the Malaysian context, the religious motivation of international Muslim tourists is increasingly active in their minds, which suggests that tourism professionals consider Shariah-compliant tourism to keep long-term customer relationships. Perceived value, destination image, and service quality influence international Muslim tourists to look to this destination for satisfaction . As a moderation role, the more the level of religious motivation varies, the more the effect of moderator yields. In addition, tourism professionals necessarily require understanding relevant Shariah rules, character­ istics of international Muslim tourists , and the context of the Islamic country so that they can design a Shariah-compliant tourism strategy and policy effective for further growth of the tourism industry