Social commerce behavior among university students in Malaysia

The aim of this study is to investigate the consumer behavior of current Malaysian university students in the social commerce environment. A hypothetical conceptual framework was formulated based on proven theories and previous works. Data were collected from 209 students from a Malaysian public...

Full description

Saved in:
Bibliographic Details
Main Authors: Mohamed Razi, Mohamed Jalaldeen, Mohd Tamrin, Mohd Izzuddin, Hussin, Husnayati
Format: Conference or Workshop Item
Language:English
Published: School of Computing, Univerisiti Utara Malaysia 2017
Subjects:
Online Access:http://irep.iium.edu.my/56808/18/56808.pdf
http://irep.iium.edu.my/56808/
http://icoci.cms.net.my/PROCEEDINGS/2017/Pdf_Version_Chap06e/PID194-350-355e.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items