Impact of external factors on determining E-commerce benefits among SMEs in Malaysia

• Main Authors: Kartiwi, Mira, Hussin, Husnayati, Suhaimi, Mohd Adam, Mohamed Razi, Mohamed Jalaldeen, Ruhul, Amin
• Format: Article
• Language: English
• Published: 2018
• Subjects: HF Commerce; T Technology (General)
• Online Access: http://irep.iium.edu.my/64624/1/FRGS%202018%20%28Dr.%20Mira%29.pdf; http://irep.iium.edu.my/64624/; https://journal-jger.springeropen.com/articles/10.1186/s40497-018-0105-7; https://doi.org/10.1186/s40497-018-0105-7

This paper examines how the external factors – i.e. customers, competitors – that driven Malaysian SMEs to adopt E-Commerce may influence the benefits these SMEs gained by adopting such technologies. The findings show the SMEs that were driven to adopt E-Commerce by customers demand are less like...