Recruiting the public relations officer during British Colonial Malaysia

• Main Authors: Syed Abdullah Idid, Syed Arabi, Arandas, Mohammed Fadel, Chang, Peng Kee
• Format: Conference or Workshop Item
• Language: English
• Published: Centre for Postgraduate Studies, Infrastructure University Kuala Lumpur 2016
• Subjects: H Social Sciences (General)
• Online Access: http://irep.iium.edu.my/52580/1/52580_Recruiting%20the%20Public%20Relations.pdf; http://irep.iium.edu.my/52580/; http://iipconf2016.iukl.edu.my/e-proceedings

This is a study on the growth of public relations in Malaysia based on the advertisements placed in the newspapers during the colonial period. Tracing the historical development serves to make a better understanding about the nature of public relations practice. This paper therefore aims at explorin...