Measuring antecedents of customer satisfaction: an empirical analysis of telecom services in Pakistan

• Main Authors: Rind, M. M., Qureshi, I. A., Saand, A. S., Memon, S., Shah , Asadullah
• Format: Article
• Language: English
• Published: University of Sindh Jamshoro, Pakistan 2016
• Subjects: T10.5 Communication of technical information
• Online Access: http://irep.iium.edu.my/51159/1/malook-suraj-paper2357-4850-1-SM.pdf; http://irep.iium.edu.my/51159/; http://sujo.usindh.edu.pk/index.php/SURJ/article/view/2357

Organization's profitability is directly proportional to customer satisfaction. Sustainable competitive advantage can only be attained through services excellence and quality products. The effects of the antecedents of service quality on customer satisfaction has been under discussion among re...