Factors effecting fixed-line telecom services customer retention: A study of Pakistan

• Main Authors: Rind, M. Malook, Alzabi, Tami, Ujan, Imran Anwar, Shah, Asadullah
• 格式: Conference or Workshop Item
• 語言: English
• 出版: Islamic Countries Society of Statistical Sciences. (ISOSS) 2016
• 主題: T10.5 Communication of technical information
• 在線閱讀: http://irep.iium.edu.my/50921/4/50921.pdf; http://irep.iium.edu.my/50921/; http://www.isoss.net/proceedings

The use of fixed line telecom services in Pakistan is declining gradually since past few years. The purpose of this research is to integrate model that helps to evaluate the main determinants of fixed line telecom services' post purchase intention. This research proposes a comprehensive integr...