Factors effecting fixed-line telecom services customer retention: A study of Pakistan

• المؤلفون الرئيسيون: Rind, M. Malook, Alzabi, Tami, Ujan, Imran Anwar, Shah, Asadullah
• التنسيق: Conference or Workshop Item
• اللغة: English
• منشور في: Islamic Countries Society of Statistical Sciences. (ISOSS) 2016
• الموضوعات: T10.5 Communication of technical information
• الوصول للمادة أونلاين: http://irep.iium.edu.my/50921/4/50921.pdf; http://irep.iium.edu.my/50921/; http://www.isoss.net/proceedings

The use of fixed line telecom services in Pakistan is declining gradually since past few years. The purpose of this research is to integrate model that helps to evaluate the main determinants of fixed line telecom services' post purchase intention. This research proposes a comprehensive integr...