Challenges, alternatives, and paths to sustainability: better public health promotion using social networking pages as key tools

• Main Authors: Zaidan , A. A., Zaidan , B. B., Kadhem, Z., Moussa, Larbani, Lakulu, Modi B., Hashim, M.
• Format: Article
• Language: English; English; English
• Published: Springer New York LLC 2015
• Subjects: R Medicine (General)
• Online Access: http://irep.iium.edu.my/50851/1/50851_Challenges%2C_alternatives%2C_and_paths_to_sustainability.pdf; http://irep.iium.edu.my/50851/2/50851_Challenges%2C_alternatives%2C_and_paths_to_sustainability_SCOPUS.pdf; http://irep.iium.edu.my/50851/3/50851_Challenges%2C_alternatives%2C_and_paths_to_sustainability_WOS.pdf; http://irep.iium.edu.my/50851/; http://link.springer.com/article/10.1007%2Fs10916-013-9987-7

This paper discusses the possibility of promoting public health and implementing educational health services using Facebook. We discuss the challenges and strengths of using such a platform as a tool for public health care systems from two different perspectives, namely, the view of IT developers and that of physicians. We present a new way of evaluating user interactivity in health care systems from tools provided by Facebook that measure statistical traffic in the Internet. Findings show that Facebook is a very promising tool in promoting e-health services in Web 2.0. Results from statistical traffic show that a Facebook page is more efficient than other pages in promoting public health.