Challenges, alternatives, and paths to sustainability: better public health promotion using social networking pages as key tools
This paper discusses the possibility of promoting public health and implementing educational health services using Facebook. We discuss the challenges and strengths of using such a platform as a tool for public health care systems from two different perspectives, namely, the view of IT developers an...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English English English |
| Published: |
Springer New York LLC
2015
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/50851/1/50851_Challenges%2C_alternatives%2C_and_paths_to_sustainability.pdf http://irep.iium.edu.my/50851/2/50851_Challenges%2C_alternatives%2C_and_paths_to_sustainability_SCOPUS.pdf http://irep.iium.edu.my/50851/3/50851_Challenges%2C_alternatives%2C_and_paths_to_sustainability_WOS.pdf http://irep.iium.edu.my/50851/ http://link.springer.com/article/10.1007%2Fs10916-013-9987-7 |
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| Summary: | This paper discusses the possibility of promoting public health and implementing educational health services using Facebook. We discuss the challenges and strengths of using such a platform as a tool for public health care systems from two different perspectives, namely, the view of IT developers and that of physicians. We present a new way of evaluating user interactivity in health care systems from tools provided by Facebook that measure statistical traffic in the Internet. Findings show that Facebook is a very promising tool in promoting e-health services in Web 2.0. Results from statistical traffic show that a Facebook page is more efficient than other pages in promoting public health. |
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