Issues in location based marketing: a review of literature

• Main Authors: Jaradat, Ahmad, Mohamad Ali, Noor Azian, Asadullah, Ahmad, Ebrahim, Seyed
• Format: Article
• Language: English
• Published: IJSRP.ORG 2015
• Subjects: T10.5 Communication of technical information
• Online Access: http://irep.iium.edu.my/49131/1/Issues_in_Location_Based_Marketing_P373606_Jan_2015.pdf; http://irep.iium.edu.my/49131/; http://www.ijsrp.org

Location based marketing has clearly become a primary element in today’s business. The main objective of this paper is to analyse such a growing phenomenon of using such location services by both marketers and customers, providing some motivations and factors that drive both parties to use these ser...