Issues in location based marketing: a review of literature
Location based marketing has clearly become a primary element in today’s business. The main objective of this paper is to analyse such a growing phenomenon of using such location services by both marketers and customers, providing some motivations and factors that drive both parties to use these ser...
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my.iium.irep.491312016-03-30T00:25:58Z http://irep.iium.edu.my/49131/ Issues in location based marketing: a review of literature Jaradat, Ahmad Mohamad Ali, Noor Azian Asadullah, Ahmad Ebrahim, Seyed T10.5 Communication of technical information Location based marketing has clearly become a primary element in today’s business. The main objective of this paper is to analyse such a growing phenomenon of using such location services by both marketers and customers, providing some motivations and factors that drive both parties to use these services. In addition, some popular applications in this field are mentioned as a real world example to provide deeper understanding on how such applications can facilitate our lives. Finally, an analysis on the issues regarding this topic is made which covers an expected problem in some applications as well as other issues related to the consumers and companies. IJSRP.ORG 2015-01 Article REM application/pdf en cc_by http://irep.iium.edu.my/49131/1/Issues_in_Location_Based_Marketing_P373606_Jan_2015.pdf Jaradat, Ahmad and Mohamad Ali, Noor Azian and Asadullah, Ahmad and Ebrahim, Seyed (2015) Issues in location based marketing: a review of literature. International Journal of Scientific and Research Publications, 5 (1). pp. 1-4. ISSN 2250-3153 http://www.ijsrp.org |
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T10.5 Communication of technical information Jaradat, Ahmad Mohamad Ali, Noor Azian Asadullah, Ahmad Ebrahim, Seyed Issues in location based marketing: a review of literature |
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Location based marketing has clearly become a primary element in today’s business. The main objective of this paper is to analyse such a growing phenomenon of using such location services by both marketers and customers, providing some motivations and factors that drive both parties to use these services. In addition, some popular applications in this field are mentioned as a real world example to provide deeper understanding on how such applications can facilitate our lives. Finally, an analysis on the issues regarding this topic is made which covers an expected problem in some applications as well as other issues related to the consumers and companies. |
format |
Article |
author |
Jaradat, Ahmad Mohamad Ali, Noor Azian Asadullah, Ahmad Ebrahim, Seyed |
author_facet |
Jaradat, Ahmad Mohamad Ali, Noor Azian Asadullah, Ahmad Ebrahim, Seyed |
author_sort |
Jaradat, Ahmad |
title |
Issues in location based marketing: a review of literature |
title_short |
Issues in location based marketing: a review of literature |
title_full |
Issues in location based marketing: a review of literature |
title_fullStr |
Issues in location based marketing: a review of literature |
title_full_unstemmed |
Issues in location based marketing: a review of literature |
title_sort |
issues in location based marketing: a review of literature |
publisher |
IJSRP.ORG |
publishDate |
2015 |
url |
http://irep.iium.edu.my/49131/1/Issues_in_Location_Based_Marketing_P373606_Jan_2015.pdf http://irep.iium.edu.my/49131/ http://www.ijsrp.org |
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1643613478920912896 |
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13.160551 |