The development of MHE brand equity from international students’ perspective

• Main Authors: Maulan, Suharni, Muhammadun Mohamed, Zakiah, Mohd Yasin, Norjaya
• Format: Conference or Workshop Item
• Language: English
• Published: 2010
• Subjects: H Social Sciences (General)
• Online Access: http://irep.iium.edu.my/48568/1/ICMAR2010.pdf; http://irep.iium.edu.my/48568/

This study aims to examine factors that contribute to the development of Malaysia Higher Education (MHE) brand equity from the international student’s perspective. As the higher education becomes more internationally oriented, the competition in the industry globally also becoming more intense. This...