Evaluating a visual tool for systematic data collection and analysis for design students

• Main Authors: S. Abd. Aziz, Madihah, Lindgaard, Gitte, Whitfield, TW Allan
• Format: Conference or Workshop Item
• Language: English; English
• Published: 2015
• Subjects: T Technology (General)
• Online Access: http://irep.iium.edu.my/48105/1/ICRIIS_2015_Certificate.pdf; http://irep.iium.edu.my/48105/3/ICRIIS_Slides_Final.pdf; http://irep.iium.edu.my/48105/; http://icriis2015.org/

In creating a successful product it is important to understand consumers’ perceptions of a product early in the design process. Often, design students lack the necessary data collection and user testing skills to support effective design decision-making. Consequently, their products might not be acc...