Evaluating a visual tool for systematic data collection and analysis for design students

• Main Authors: S. Abd. Aziz, Madihah, Lindgaard, Gitte, Whitfield, T.W. Allan
• Format: Article
• Language: English; English
• Published: Asian Research Publishing Network (ARPN) 2015
• Subjects: T Technology (General)
• Online Access: http://irep.iium.edu.my/47064/1/jeas_1215_3244.pdf; http://irep.iium.edu.my/47064/4/47064_Scopus%20-%20Print%20Document.pdf; http://irep.iium.edu.my/47064/; http://www.arpnjournals.com/jeas/volume_23_2015.htm

In creating a successful product it is important to understand consumers’ perceptions of a product early in the design process. Often, design students lack the necessary data collection and user testing skills to support effective design decision-making. Consequently, their products might not be acc...