Assessing the antecedents of customer loyalty on healthcare insurance products: Service quality; perceived value embedded model

Purpose: This research aim to investigate the influence of service quality attributes towards customers’ loyalty on health insurance products. In addition, this research also tested the mediation role of perceived value in between service quality and customers’ loyalty on health insurance products....

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Main Authors: Fadi Abdelmuniem, Abdelfattah, Rahman, Muhammad Sabbir, Mohamad, Osman
格式: Article
语言:English
English
出版: Omnia Science 2016
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在线阅读:http://irep.iium.edu.my/47286/1/1494-8301-1-PB_%281%29.pdf
http://irep.iium.edu.my/47286/4/47286-Assessing%20the%20antecedents%20of%20customer%20loyalty%20on%20healthcare%20insurance%20products_SCOPUS.pdf
http://irep.iium.edu.my/47286/
http://dx.doi.org/10.3926/jiem.1494
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