The effect of customers’ perceived value of retail store on relationship between store attribute and customer brand loyalty: some insights from Malaysia

Abstract Customer brand loyalty has been an important area for practitioners in retailing industry due to various developments in the increasingly competitive environment. The objective of the current study is to identify the role of perceived value of the store brand in relationship between store...

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Bibliographic Details
Main Author: Haque, A. K. M. Ahasanul
Format: Conference or Workshop Item
Language:English
English
English
Published: 2015
Subjects:
Online Access:http://irep.iium.edu.my/46817/2/Program_Book.docx
http://irep.iium.edu.my/46817/3/Paper_2.docx
http://irep.iium.edu.my/46817/4/INCOMaR2015.pdf
http://irep.iium.edu.my/46817/
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