E-commerce transactions among consumers in the webpage of small business in Malaysia: a validity measurement model

• Main Authors: Abdullah, Moha Asri, Juhdi, Nurita, Mohamad, Noorihsan, Azam, Ferdous
• Format: Article
• Language: English
• Published: UUNZ Institute of Business 2014
• Subjects: HB522 Income. Factor shares.Interest.Profit.Entrepreneurship; HF5428 Retail trade; T10.5 Communication of technical information
• Online Access: http://irep.iium.edu.my/45693/1/Asia_Pacific_Journal_of_Business_%26_Management_Article.pdf; http://irep.iium.edu.my/45693/; http://www.uunz.ac.nz/about.aspx?title=journal_of_uunz

Studies focusing on factors influencing the consumer use of e-commerce for purchasing from small and medium scale enterprises remain very limited, especially in developing countries. This study attempts to address part of this limitation by developing a measurement model for consumer use of e-commerce for small enterprises in Malaysia. The study employed a quantitative research method using a primary data collected through self-administered questionnaires involving a sample of 502 respondents from various places in Malaysia. The results suggest that the use of e-commerce for small businesses is influenced by five interrelated factors where each indicator has a nonzero loading on its hypothesised or targeted factor. The findings of this study will assist small business owners and managers to provide their services more efficiently.