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Consumer’s intention to purchase towards green technology- a case study in automatize industry in Kuala Lumpur Malaysia

This paper investigates how individual values and attitudes in a developing country like Malaysia influence purchase intention of an environmental friendly car using the motivation Theory of Reasoned Action (TRA). It also investigates how value may affect attitudes towards environmentally responsibl...

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Main Author: Afroz, Rafia
Format: Monograph
Language:English
Published: s.n 2013
Subjects:
HE5601 Automative transportation
T Technology (General)
Online Access:http://irep.iium.edu.my/38212/1/EDW_A12-515-1306.pdf
http://irep.iium.edu.my/38212/
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spelling my.iium.irep.382122015-11-18T01:14:15Z http://irep.iium.edu.my/38212/ Consumer’s intention to purchase towards green technology- a case study in automatize industry in Kuala Lumpur Malaysia Afroz, Rafia HE5601 Automative transportation T Technology (General) This paper investigates how individual values and attitudes in a developing country like Malaysia influence purchase intention of an environmental friendly car using the motivation Theory of Reasoned Action (TRA). It also investigates how value may affect attitudes towards environmentally responsible purchase intention. The study analyzed data collected from 200 household asking their observation relating their value sets, attitudes and purchase intention of environment friendly car using the Structural Equation Modeling (SEM) technique s.n 2013-03-21 Monograph REM application/pdf en http://irep.iium.edu.my/38212/1/EDW_A12-515-1306.pdf Afroz, Rafia (2013) Consumer’s intention to purchase towards green technology- a case study in automatize industry in Kuala Lumpur Malaysia. Research Report. s.n, Kuala Lumpur. (Unpublished) EDW A12-515-1306
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic HE5601 Automative transportation
T Technology (General)
spellingShingle HE5601 Automative transportation
T Technology (General)
Afroz, Rafia
Consumer’s intention to purchase towards green technology- a case study in automatize industry in Kuala Lumpur Malaysia
description This paper investigates how individual values and attitudes in a developing country like Malaysia influence purchase intention of an environmental friendly car using the motivation Theory of Reasoned Action (TRA). It also investigates how value may affect attitudes towards environmentally responsible purchase intention. The study analyzed data collected from 200 household asking their observation relating their value sets, attitudes and purchase intention of environment friendly car using the Structural Equation Modeling (SEM) technique
format Monograph
author Afroz, Rafia
author_facet Afroz, Rafia
author_sort Afroz, Rafia
title Consumer’s intention to purchase towards green technology- a case study in automatize industry in Kuala Lumpur Malaysia
title_short Consumer’s intention to purchase towards green technology- a case study in automatize industry in Kuala Lumpur Malaysia
title_full Consumer’s intention to purchase towards green technology- a case study in automatize industry in Kuala Lumpur Malaysia
title_fullStr Consumer’s intention to purchase towards green technology- a case study in automatize industry in Kuala Lumpur Malaysia
title_full_unstemmed Consumer’s intention to purchase towards green technology- a case study in automatize industry in Kuala Lumpur Malaysia
title_sort consumer’s intention to purchase towards green technology- a case study in automatize industry in kuala lumpur malaysia
publisher s.n
publishDate 2013
url http://irep.iium.edu.my/38212/1/EDW_A12-515-1306.pdf
http://irep.iium.edu.my/38212/
_version_ 1643611373121306624
score 13.211869

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