Privacy concern on social network sites: the role of protection motivation, trust and risk

• Main Authors: Salleh, Norsaremah, Hussein, Ramlah, Mohamed, Norshidah, Abdul Karim, Nor Shahriza, Ahlan, Abdul Rahman, Aditiawarman, Umar
• Format: Conference or Workshop Item
• Language: English
• Published: 2012
• Subjects: Q Science (General)
• Online Access: http://irep.iium.edu.my/27535/1/Salleh_et_al_%282012%29_IBIMA.pdf; http://irep.iium.edu.my/27535/; http://www.ibima.org/TR2012/index.html

For someone to be acknowledged in Social Network Sites (SNS), he/she needs to reveal his/her identity. How far personal information SNS users want to disclose is determined by their assessment of threat and ability to control the information. By adopting protection motivation theory (PMT) as a fra...