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Case studies as a learning tool in marketing to undergraduates

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Bibliographic Details
Main Authors: , Farida, Ismail, Yusof
Format: Book Chapter
Language:English
Published: IIUM Press 2011
Subjects:
HF5001 Business. Business Administration
HF5410 Marketing. Distribution of products
Online Access:http://irep.iium.edu.my/25862/1/Chapter_10.pdf
http://irep.iium.edu.my/25862/
http://rms.research.iium.edu.my/bookstore/default.aspx
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spelling my.iium.irep.258622012-09-27T08:11:12Z http://irep.iium.edu.my/25862/ Case studies as a learning tool in marketing to undergraduates , Farida Ismail, Yusof HF5001 Business. Business Administration HF5410 Marketing. Distribution of products IIUM Press 2011 Book Chapter REM application/pdf en http://irep.iium.edu.my/25862/1/Chapter_10.pdf , Farida and Ismail, Yusof (2011) Case studies as a learning tool in marketing to undergraduates. In: Case Studies as a Teaching-Learning Tool in Accounting and Marketing Courses : an Instructor's Perspective. IIUM Press, Kuala Lumpur, pp. 69-72. ISBN 978-967-418-186-4 http://rms.research.iium.edu.my/bookstore/default.aspx
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic HF5001 Business. Business Administration
HF5410 Marketing. Distribution of products
spellingShingle HF5001 Business. Business Administration
HF5410 Marketing. Distribution of products
, Farida
Ismail, Yusof
Case studies as a learning tool in marketing to undergraduates
format Book Chapter
author , Farida
Ismail, Yusof
author_facet , Farida
Ismail, Yusof
author_sort , Farida
title Case studies as a learning tool in marketing to undergraduates
title_short Case studies as a learning tool in marketing to undergraduates
title_full Case studies as a learning tool in marketing to undergraduates
title_fullStr Case studies as a learning tool in marketing to undergraduates
title_full_unstemmed Case studies as a learning tool in marketing to undergraduates
title_sort case studies as a learning tool in marketing to undergraduates
publisher IIUM Press
publishDate 2011
url http://irep.iium.edu.my/25862/1/Chapter_10.pdf
http://irep.iium.edu.my/25862/
http://rms.research.iium.edu.my/bookstore/default.aspx
_version_ 1643609021593157632
score 13.18916

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