Description: Case studies as a learning tool in marketing to undergraduates

Saved in:

Bibliographic Details
Main Authors:	, Farida, Ismail, Yusof
Format:	Book Chapter
Language:	English
Published:	IIUM Press 2011
Subjects:	HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/25862/1/Chapter_10.pdf http://irep.iium.edu.my/25862/ http://rms.research.iium.edu.my/bookstore/default.aspx
Tags:	Add Tag No Tags, Be the first to tag this record!

Description
Description not available.