Say you say me: on entrepreneurship education as a differentiation strategy

This study is built around a Malaysian private university’s quest to differentiate itself using entrepreneurship education in the nation’s competitive higher education industry. Students’ views on Bachelor of Business Administration and Bachelor of Management (Entrepreneurship) are drawn through per...

Full description

Saved in:
Bibliographic Details
Main Authors: Abu Samah, Ainon Jauhariah, Omar, Azura
Format: Article
Language:English
Published: World Business Institute 2011
Subjects:
Online Access:http://irep.iium.edu.my/18426/1/11._Ainon-FINAL.pdf
http://irep.iium.edu.my/18426/
http://www.wbiaus.org/wrbr_final.html
Tags: Add Tag
No Tags, Be the first to tag this record!