Say you say me: on entrepreneurship education as a differentiation strategy

• المؤلفون الرئيسيون: Abu Samah, Ainon Jauhariah, Omar, Azura
• التنسيق: مقال
• اللغة: English
• منشور في: World Business Institute 2011
• الموضوعات: HB3711 Business cycles. Economic fluctuations
• الوصول للمادة أونلاين: http://irep.iium.edu.my/18426/1/11._Ainon-FINAL.pdf; http://irep.iium.edu.my/18426/; http://www.wbiaus.org/wrbr_final.html

This study is built around a Malaysian private university’s quest to differentiate itself using entrepreneurship education in the nation’s competitive higher education industry. Students’ views on Bachelor of Business Administration and Bachelor of Management (Entrepreneurship) are drawn through per...