Investigating students attitude and intention to use social software in higher institution of learning in Malaysia
Purpose – Social software usage is growing at an exponential rate among the present generation of students. Yet, there is paucity of empirical study to understand the determinant of its use in the present setting of this study. This study, therefore, seeks to investigate factors that predict stude...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Group Publishing Limited
2011
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/15108/1/Investigating_students%27.pdf http://irep.iium.edu.my/15108/ http://www.emeraldinsight.com/journals.htm?issn=1750-497x&volume=5&issue=3&articleid=1944432&show=html |
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| Summary: | Purpose – Social software usage is growing at an exponential rate among the present generation of
students. Yet, there is paucity of empirical study to understand the determinant of its use in the
present setting of this study. This study, therefore, seeks to investigate factors that predict students’
attitudes and intentions to use this internet-base software.
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