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e-CRM and e-loyalty: a case study in Kuala Lumpur Metropolitan University College (KLMUC)

The emergence of technology in the modern world has profoundly transformed various aspects of life, industries, and society. It has led to substantial advancements and changes across various domains, enhancing efficiency, accessibility, and connectivity including in educational institutions. However...

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Bibliographic Details
Main Authors: Abdullah, Siti Salmiah, Abdul Wahid, Nur Kamariah
Format: Article
Language:English
Published: IIUM Press 2025
Subjects:
HF5001 Business. Business Administration
HF5410 Marketing. Distribution of products
HF5469 Markets. Fairs
Online Access:http://irep.iium.edu.my/120309/7/120309_e-CRM%20and%20e-loyalty.pdf
http://irep.iium.edu.my/120309/
https://journals.iium.edu.my/ijcsm/index.php/jcsm
https://doi.org/10.31436/ijcsm.v16i1
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Internet

http://irep.iium.edu.my/120309/7/120309_e-CRM%20and%20e-loyalty.pdf
http://irep.iium.edu.my/120309/
https://journals.iium.edu.my/ijcsm/index.php/jcsm
https://doi.org/10.31436/ijcsm.v16i1

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