Linking halal requirement and branding: an examination of halal flight kitchen provider in Malaysia

• Main Authors: Abdul Rahman, Nor Aida, Mohamad, Mohamad Fakhrulnizam, Muda, Jailani, Ahmad, Mohd Fauzi, Abdul Rahim, Suzari, Abdul Majid, Zawiah, Md Noh, Hazariah
• Format: Article
• Language: English
• Published: ExcelingTech Pub, UK 2018
• Subjects: HF5469.7-5481 Markets. Fairs
• Online Access: http://eprints.uthm.edu.my/5334/1/AJ%202018%20%28495%29.pdf; http://eprints.uthm.edu.my/5334/

There is something very appealing about Halal branding and its linked to Halal requirements. The establishment of Halal branding is actually closely related to Syariah compliance requirements. This study aims to explore how Halal branding is created in the context of Halal Flight Kitchen in Malaysia...