MAS turnaround from red to black

• Main Authors: Zainal Abidin, Nor Hafizah, Mohd Alwi, Norhayati, Mokhtar, Norsyahida, Puat Nelson, Sherliza
• Format: Article
• Language: English
• Published: IIUM Press, International Islamic University Malaysia (IIUM) 2025
• Subjects: H Social Sciences (General); H62 Study and teaching. Research
• Online Access: http://irep.iium.edu.my/118307/1/118307_MAS%20Turnaround%20from%20red%20to%20black.pdf; http://irep.iium.edu.my/118307/; https://journals.iium.edu.my/ijcsm/index.php/jcsm

Malaysia Airline has gone through the ups and downs throughout the half-century that made the company mature enough. Two major incidents in 2014 and the pandemic in 2019 were turbulences that forced the company to be creative and innovative in its pursuit of survival. This case study eventually expl...