Makin dirasa makin terasa: the case of Mamart Food

• Main Authors: Mohd Alwi, Norhayati, Zainal Abidin, Nor Hafizah, Mokhtar, Norsyahida
• Format: Article
• Language: English; English
• Published: Emerald Publishing 2021
• Subjects: H62 Study and teaching. Research
• Online Access: http://irep.iium.edu.my/93305/7/93305_Makin%20dirasa%20makin%20terasa%20the%20case%20of%20Mamart%20Food_SCOPUS.pdf; http://irep.iium.edu.my/93305/8/93305_Makin%20dirasa%20makin%20terasa%20the%20case%20of%20Mamart%20Food.pdf; http://irep.iium.edu.my/93305/; https://www.emerald.com/insight/content/doi/10.1108/EEMCS-10-2020-0359/full/pdf?title=makin-dirasa-makin-terasa-the-case-of-mamart-italicfooditalic

This case presents Khir, the CEO of Mamart Food, who was facing several challenges in the post-COVID-19 period. Mamart Food is a manufacturing small and medium enterprise (SME) located in Peninsular Malaysia operating in the frozen food industry. The case highlights the turbulence which Khir as a CE...