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Farming into the future: rebranding agriculture for Malaysia’s youth

THE RISE of the gig economy connotes a significant shift in employment preferences among today’s youth, indicating a move away from traditional office jobs towards more dynamic and flexible work arrangements. This trend highlights a growing desire for autonomy and diverse experiences among young ind...

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Main Authors: Ahmad, Anis Najiha, Al-saari, Nurhidayu
Format: Article
Language:English
Published: Revon Media Sdn. Bhd. 2024
Subjects:
S Agriculture (General)
Online Access:http://irep.iium.edu.my/118115/1/%40AGROBiz%20May-June%202024_anis.pdf
http://irep.iium.edu.my/118115/
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spelling my.iium.irep.1181152025-01-04T15:00:43Z http://irep.iium.edu.my/118115/ Farming into the future: rebranding agriculture for Malaysia’s youth Ahmad, Anis Najiha Al-saari, Nurhidayu S Agriculture (General) THE RISE of the gig economy connotes a significant shift in employment preferences among today’s youth, indicating a move away from traditional office jobs towards more dynamic and flexible work arrangements. This trend highlights a growing desire for autonomy and diverse experiences among young individuals. In this evolving landscape, the modern agriculture industry holds a unique opportunity to appeal to this demographic by showcasing the autonomy, innovation, and sustainability inherent in modern farming practices. Moreover, amidst economic uncertainties catalysed by crises like regional wars that disrupt supply chains, framing farming as a lucrative business opportunity can strike a chord with the youth. Revon Media Sdn. Bhd. 2024-05 Article NonPeerReviewed application/pdf en http://irep.iium.edu.my/118115/1/%40AGROBiz%20May-June%202024_anis.pdf Ahmad, Anis Najiha and Al-saari, Nurhidayu (2024) Farming into the future: rebranding agriculture for Malaysia’s youth. @AGROBiz, May-June. pp. 22-23.
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic S Agriculture (General)
spellingShingle S Agriculture (General)
Ahmad, Anis Najiha
Al-saari, Nurhidayu
Farming into the future: rebranding agriculture for Malaysia’s youth
description THE RISE of the gig economy connotes a significant shift in employment preferences among today’s youth, indicating a move away from traditional office jobs towards more dynamic and flexible work arrangements. This trend highlights a growing desire for autonomy and diverse experiences among young individuals. In this evolving landscape, the modern agriculture industry holds a unique opportunity to appeal to this demographic by showcasing the autonomy, innovation, and sustainability inherent in modern farming practices. Moreover, amidst economic uncertainties catalysed by crises like regional wars that disrupt supply chains, framing farming as a lucrative business opportunity can strike a chord with the youth.
format Article
author Ahmad, Anis Najiha
Al-saari, Nurhidayu
author_facet Ahmad, Anis Najiha
Al-saari, Nurhidayu
author_sort Ahmad, Anis Najiha
title Farming into the future: rebranding agriculture for Malaysia’s youth
title_short Farming into the future: rebranding agriculture for Malaysia’s youth
title_full Farming into the future: rebranding agriculture for Malaysia’s youth
title_fullStr Farming into the future: rebranding agriculture for Malaysia’s youth
title_full_unstemmed Farming into the future: rebranding agriculture for Malaysia’s youth
title_sort farming into the future: rebranding agriculture for malaysia’s youth
publisher Revon Media Sdn. Bhd.
publishDate 2024
url http://irep.iium.edu.my/118115/1/%40AGROBiz%20May-June%202024_anis.pdf
http://irep.iium.edu.my/118115/
_version_ 1821105177152716800
score 13.232389

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